YYC 7 Core Values & Beliefs

Champion the Entrepreneur’s Journey

Inspired by the David vs Goliath story.

We champion entrepreneurs who will always face challenges—because every stage of growth brings new giants. We believe in standing with them, not just at the start, but through every uphill climb. Our journey exists to inspire theirs: if we can do it, so can you. Yes You Can!

Unleash God-Given Potential to Create Multiplier Effects

Everyone has a unique gift—and wasting it is the greatest loss.

YYC is a platform to discover, develop, and fully use our potential to positively impact lives. We believe that when one person unlocks their purpose and succeeds, it creates a multiplier effect that uplifts the lives of others—just like our founder’s brother did.

Delight, Don’t Just Deliver

Go beyond service to build connections.

Delighting is more than service—it’s about building meaningful relationships. We want every customer to feel understood and know they are truly taken care of, with their problems in good hands every time they experience YYC.

Care Deeply, Reward Loyalty

Our people matter—now and in the future.

We go the extra mile to care for those who stay the course with us. We believe in rewarding loyalty and ensuring our people feel valued, secure, and supported while they give their best to YYC.

Grow with Humility and Hard Work

There is no shortcut in life.

We believe growth is a lifelong journey, powered by relentless effort and sincerity. Nothing great comes easy—we earn success through grit, discipline, and continuous learning, always remembering to stay humble and real.

Decentralize and Empower Ownership

Entrepreneurial spirit thrives on autonomy.

We decentralize our business into units led by authentic leaders who are empowered to make decisions, lead in their own way, and take full ownership of their results—while staying aligned to YYC’s vision. This mindset applies to future leaders too, encouraging them to step up and take initiative.

Be Honest, Be United

One Voice. One Heart. One YYC.

We are sincere and honest with one another—because trust begins within. We align as One YYC, standing together with unity and respect. We may have healthy debates inside, but when facing the outside world, we stand as one. We protect each other, support each other, and fight as one team.

Champion the Entrepreneur’s Journey

Inspired by the David vs Goliath story.

We champion entrepreneurs who will always face challenges—because every stage of growth brings new giants. We believe in standing with them, not just at the start, but through every uphill climb. Our journey exists to inspire theirs: if we can do it, so can you. Yes You Can!

Unleash God-Given Potential to Create Multiplier Effects

Everyone has a unique gift—and wasting it is the greatest loss.

We champion entrepreneurs who will always face challenges—because every stage of growth brings new giants. We believe in standing with them, not just at the start, but through every uphill climb. Our journey exists to inspire theirs: if we can do it, so can you. Yes You Can!

Delight, Don’t Just Deliver

Go beyond service to build connections.

Delighting is more than service—it’s about building meaningful relationships. We want every customer to feel understood and know they are truly taken care of, with their problems in good hands every time they experience YYC.

Care Deeply, Reward Loyalty

Our people matter—now and in the future.

We go the extra mile to care for those who stay the course with us. We believe in rewarding loyalty and ensuring our people feel valued, secure, and supported while they give their best to YYC.

Grow with Humility and Hard Work

There is no shortcut in life.

We believe growth is a lifelong journey, powered by relentless effort and sincerity. Nothing great comes easy—we earn success through grit, discipline, and continuous learning, always remembering to stay humble and real.

Decentralize and Empower Ownership

Entrepreneurial spirit thrives on autonomy.

We decentralize our business into units led by authentic leaders who are empowered to make decisions, lead in their own way, and take full ownership of their results—while staying aligned to YYC’s vision. This mindset applies to future leaders too, encouraging them to step up and take initiative.

Be Honest, Be United

One Voice. One Heart. One YYC.

We are sincere and honest with one another—because trust begins within. We align as One YYC, standing together with unity and respect. We may have healthy debates inside, but when facing the outside world, we stand as one. We protect each other, support each other, and fight as one team.

YYC Purpose

Our Purpose

To inspire and empower good people to overcome their odds and unleash their potential through our relentless David vs. Goliath journey.

YYC Brand Promise

Our Brand Promise

Empowering Entrepreneurial Success 成功企业家的左右手
delivered through
On Time
On Point
On Our Mind

YYC Purpose

Vision Purpose Section Image

To inspire and empower good people to overcome their odds and unleash their potential through our relentless David vs. Goliath journey.

YYC Brand promise

Vision Brand Promise Section Image

Empowering Entrepreneurial Success 
成功企业家的左右手

delivered through

On Time

On Point

On Our Mind





Home     About Us     Contact Us     Site Map

Copyright 2025    YYC HOLDINGS SDN BHD 201501018259 (1143591-H)    All rights reserved.

YYC New Logo White Text